Content marketing is about a forward-thinking vision – as the Internet ages, information becomes the prevalent and prominent source of value online. It’s always been about content – since the beginning of ecommerce in the late 90s, up until today, practicing a business online means capturing and holding onto your audience through your content.
Here at DMT, we live and breathe digital content marketing. With expert editors and a talented writing staff on our fingertips, we work with each and every client to develop and devise a unique approach to their industry, applying a set principle of key steps to create a fleshed-out, comprehensive content plan.
Display advertising is a major PPC advertising strategy that gives digital marketers extensive capacity in the form of exceptional reach.
Get an efficiently designed, SEO-friendly UI for maximum visitor involvement
Minimize on Ad Spends (RoAS) when you work with a Google Premier Partner
Infographics are becoming an important part of storytelling - helping you to make complex concepts simpler and garnering eyeballs. We can help you create effective infographics and illustrations that can be embedded on blogs and websites and drive action.
We also create press releases for digital PR, which is compelling for readers and designed for maximum reach and promotion.
As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust. Not only is content marketing more effective, it also costs less. Research by Demand Metric states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study by Aberdeen suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters. Investing in understanding your target market and creating a content strategy that serves their needs and solves their problems will go a long way in garnering attention and driving sales. All businesses and industries can work on their content marketing strategy to provide truly useful, consumable content to their audiences.
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