ZARA
Refined Zara’s SEO strategy and optimized the paid media mix—fueling a 15–20% YoY increase in global online revenue, improved digital merchandising, and strengthened competitiveness in fast fashion.
With rising competition from fast‑fashion giants like SHEIN and Temu, Zara needed to optimize its digital visibility and UX — combating negative user feedback on site navigation while boosting conversions.
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